I've said before that I am really susceptible to good marketing. I like retro. I like Southern. And I'm a big fan of classics. I like when companies reference local landmarks in their marketing. So if a brand does all of that, it's a pretty good bet I'll like their product.
Enter the Richmond Lager from Hardywood Park Craft Brewery in Richmond.
The retro stubby bottle, the font (which is kind of reminiscent of the script on a baseball jersey), the depiction of the ACL Railroad bridge over the James River. All of it makes me want to drink this beer.
The description on Hardywood's website reads "Here in Richmond, we're not afraid of doing things the hard way. We are a community of artists, creators and innovators. We respect time honored tradition, craftsmanship and quality over quantity. We go the extra mile, and when the job is done, we know we've earned the right to kick back and enjoy a cold one. For a hard day's work, and whatever follows, we give you Richmond Lager."
I agree with all of those things. I work hard, and you're damn right I want a cold beer at the end of the day. I like tradition, and quality over quantity.
Everything about this beer makes it my favorite, and we haven't even talked about the beer itself yet.
The Richmond Lager is exactly what it sounds like, a classic American lager. There's nothing too special about it. It's better than a Budweiser or Coors, but it's just a regular old pale lager. And it's fantastic.
But does it pass the real test - could you drink it at a baseball game?
Absolutely. it's crisp and refreshing, and perfect for a hot day at the ballpark. Every Minor League, summer league and college team in the central Virginia area should have the Richmond Lager in stock at their ballparks.
Untappd Rating: 4.0 out of 5
Matthew Atkins, Journalist and Baseball fan.